Not Another Make Money Online Blog

Things People Overlook with Advertise Pages

If you’re going to set up a website and you plan on making money with advertisements displayed on your page, you might want to do it correctly. I thought it was originally self-explanatory until I kept seeing the same things wrong with a bunch of peoples’ ‘advertise pages.’

Before you guys go to my advertise page, it’s under construction because I just recently reinvested my time into this blog. But the stats will be up soon!

And that leads to my first point, put all the stats that will convince a sponsor to advertise with you. The key is to convince a sponsor to advertise with you but at the same time, you don’t want to lie because it will only make one person look bad; yourself.

When putting your stats, you want to highlight the best aspects of your stats. For instance, if you have a few hundred RSS Feed subscribers but you don’t get as much traffic to your site daily, then you might want to emphasize that. You can word it something on the lines of “if you purchase a blog review, at least xxx about of RSS Feed subscribers will be reading your product… ”

Don’t just put Alexa rankings – Matter of fact, don’t just put Google Pagerank(s), Technorati rankings, etc. Because when it comes down to it, those numbers don’t mean much without actual numbers of visitors/readers.

I see so many people glorifying their Pagerank and Alexa rankings and that’s all the stats on their advertise page. Yes you can have a decent Alexa ranking and Pagerank without getting much traffic to your site.

For instance, I know someone who has an Alexa ranking around 150,000 and a Pagerank of 3 but they get 50-70 visitors daily. On the other hand, I know someone with an Alexa ranking around 350,000 that gets around 200 visitors daily with the same Pagerank.

See what I mean?

Screenshots will always help – Everyone uses their own traffic tracking methods but real advertisers focus primarily on Google Analytics or something equivalent. Taking screenshots of your monthly traffic from Google Analytics would definitely help you out.

Give your sponsors a good reason to advertise with you – Yes, stats are nice and everything but sometimes they don’t speak volumes. I mean, we can all submit posts to StumbleUpon or something and get thousands of visitors to increase our stats but that doesn’t mean its quality traffic.

A quick paragraph stating why advertisers should sponsor you will definitely go a long way. You can even use my previous example with “if you purchase a blog review, at least xxx about of RSS Feed subscribers will be reading your product… ”

Give options, options, options – Stats and a reason isn’t good enough if your advertisers have no idea where their ad will show up or what kind of advertising options you have. Just make sure you give various options (468×60 on top header, 125×125 on right sidebar, etc).

Also, you should always have a longer term deal and give a discount. For instance, if someone decides they want to buy six months worth of advertising in advance, you might want to give them a slight discount since they’re willing to pay for a long term upfront.

Lastly, (and I’m sure I’m missing a couple of points) this one has nothing to do with the advertise page itself but rather the “advertise here” buttons. If you have too many “advertise here” plastered over your site, it’s a huge turnoff. I mean, if an advertiser saw that, they would probably think “why are there so many open spaces? Maybe this site isn’t worth advertising on since no one else wants to…”

So, I hope your advertise pages are in order! If not, you might want to get on it!