Things People Overlook with Advertise Pages
Written by admin on August 14, 2008 – -
If you’re going to set up a website and you plan on making money with advertisements displayed on your page, you might want to do it correctly. I thought it was originally self-explanatory until I kept seeing the same things wrong with a bunch of peoples’ ‘advertise pages.’
Before you guys go to my advertise page, it’s under construction because I just recently reinvested my time into this blog. But the stats will be up soon!
And that leads to my first point, put all the stats that will convince a sponsor to advertise with you. The key is to convince a sponsor to advertise with you but at the same time, you don’t want to lie because it will only make one person look bad; yourself.
When putting your stats, you want to highlight the best aspects of your stats. For instance, if you have a few hundred RSS Feed subscribers but you don’t get as much traffic to your site daily, then you might want to emphasize that. You can word it something on the lines of “if you purchase a blog review, at least xxx about of RSS Feed subscribers will be reading your product… ”
Don’t just put Alexa rankings – Matter of fact, don’t just put Google Pagerank(s), Technorati rankings, etc. Because when it comes down to it, those numbers don’t mean much without actual numbers of visitors/readers.
I see so many people glorifying their Pagerank and Alexa rankings and that’s all the stats on their advertise page. Yes you can have a decent Alexa ranking and Pagerank without getting much traffic to your site.
For instance, I know someone who has an Alexa ranking around 150,000 and a Pagerank of 3 but they get 50-70 visitors daily. On the other hand, I know someone with an Alexa ranking around 350,000 that gets around 200 visitors daily with the same Pagerank.
See what I mean?
Screenshots will always help – Everyone uses their own traffic tracking methods but real advertisers focus primarily on Google Analytics or something equivalent. Taking screenshots of your monthly traffic from Google Analytics would definitely help you out.
Give your sponsors a good reason to advertise with you – Yes, stats are nice and everything but sometimes they don’t speak volumes. I mean, we can all submit posts to StumbleUpon or something and get thousands of visitors to increase our stats but that doesn’t mean its quality traffic.
A quick paragraph stating why advertisers should sponsor you will definitely go a long way. You can even use my previous example with “if you purchase a blog review, at least xxx about of RSS Feed subscribers will be reading your product… ”
Give options, options, options – Stats and a reason isn’t good enough if your advertisers have no idea where their ad will show up or what kind of advertising options you have. Just make sure you give various options (468×60 on top header, 125×125 on right sidebar, etc).
Also, you should always have a longer term deal and give a discount. For instance, if someone decides they want to buy six months worth of advertising in advance, you might want to give them a slight discount since they’re willing to pay for a long term upfront.
Lastly, (and I’m sure I’m missing a couple of points) this one has nothing to do with the advertise page itself but rather the “advertise here” buttons. If you have too many “advertise here” plastered over your site, it’s a huge turnoff. I mean, if an advertiser saw that, they would probably think “why are there so many open spaces? Maybe this site isn’t worth advertising on since no one else wants to…”
So, I hope your advertise pages are in order! If not, you might want to get on it!
Tags: advertise here, advertise page, advertisers
Posted in Uncategorized | 12 Comments »
Networking is a Key to your Online Money Making
Written by admin on May 29, 2008 – -Networking is a great way of building relationships, getting your name and reputation out there but also, networking can essentially be a path to success and making money online.
Since I started blogging sometime last year, I have built tons of relationships and friendships with other people who have tons of talents, but more importantly, they are willing to help. I used to try to do everything for myself but when it comes down to it, you have to help others to get help yourself.
And no, the A-listers probably won’t help you as much as you think!
But I’ve built my network group who has helped me in more ways than one. I mean, they’ve helped submit my articles to social media and bookmarking sites, helped get my site(s) out there, matter of fact, some of them sent me clients and sponsors/advertisers.
Now, as for the clients, I design cheap banners for people. Wait, I mean, I design banners for a reasonable price, pretty cheap compared to my competition. But a lot of people liked my work that they referred other people to me, and a lot of my blogging friends have done the same.
As for the advertisers, I think they mention me in various posts which attracts people to stop by my blog and if I impress them on sight, they may consider advertising with me.
See, networking can help set a path for you to make money online.
Additionally, when networking, it usually sends you traffic. Traffic = making money. Even if the only thing that is making money for you are PPC ads, then the potential traffic could lead to clicks which in turn, leads to money in your pockets (or bank account).
So, if you think you can make money online just by yourself with no help, yes, it is possible but just image how much more you could make if you had people to help you!
Tags: advertisers, making money online, networking, sponsors
Posted in Build Traffic, Content/Blogging, Make Money | 2 Comments »
You Want to Keep Your Advertisers and Sponsors Happy!
Written by admin on May 22, 2008 – -Don’t overlook the small things because the more you overlook, the bigger these things will come back to haunt you. But a simple thing to keep in mind is: If you have advertisers and sponsors, you definitely want to keep them happy!
I know some people would think, “Hey, I got paid. The money’s in my back account already, if they want to renew, fine, whatever. If they don’t, again, I already have their money.” But don’t think like that, you want your sponsors and advertisers for the long run.
Think about it like this, if they renew their ad spot or whatever on your blog/site/forum then you don’t have to go through the hassle of looking for a new advertisers. And the more time it takes you to find a new one, the more money you’re going to be losing. And believe me, you don’t want to lose money if you don’t have to!
And if you need help on “How to get Advertisers to Buy Ad Space”, please let me know.
Also, if you have sponsors for a contest, let’s say, then you want to give your sponsors just as much exposure as you would for yourself. I recently held a “Get Traffic” contest on DatMoney.com and I got some good exposure and built up a lot of my stats but at the same time, it helped (or should have) every single one of my sponsors as well. And get this, none of them had to pay a dime because they all donated reviews and ad spots on their blogs. What I did was I made one of the options to write a blog post about the contest and include backlinks to every single one of my sponsors.
I can guarantee you that most, if not all, will sponsor me again in the near future if I ever held a contest.
Overall, you should always keep your sponsors and advertisers happy. It’s almost like that phrase, “the customer is always right!” And that should definitely be true.
Here are some tips on how you could help keep them happy:
- Give them a discount or package deal if they purchase a few months in advance
- Write a post to help give them some additional exposure or help with their SEO
- Put your sponsors before your own personal needs. Again, “the customer is always right.”
- Encourage all your readers to at least visit their site
See, simple things. People tend to overlook the simple things, but there you have it. I’m sure there are more but I’m at work right now and I’m not fully here lol!
Tags: advertisers, Contests, sponsors
Posted in Uncategorized | 2 Comments »